Ray Savings Solutions

To convey Ray's ability to adapt and bring light to an ever-changing healthcare market, we created a variable identity system of sunburst icons. The interchangeable logos provide a sense of energy and motion, an essential sentiment to evoke in a clientele focused on getting the care they need now.

Ray's palette is derived from colors found in the moments that dawn breaks, when the cool dark of night warms and brightens into a golden new day.

There's a clear reason that we chose KODA as our strategic branding partner. Their team brings a wealth of knowledge, creativity, and client-centric service to the table.