GoodDay

KODA created a vibrant identity for GoodDay Express Car Wash that injects joy into an everyday service. The visual language features bright color bursts and playful typography that evoke sunshine and fresh starts, instantly conveying their upbeat personality. This identity positions GoodDay as the mood-boosting experience that transforms routine car maintenance into a moment of delight. No industry clichés. Just a spirited visual system that reflects how GoodDay Express delivers quick, efficient service with an unmistakable optimism that leaves customers driving away with both a clean car and an improved outlook on their day.