Insights.

A collection of our thoughts, musings, and expertise in the world of impactful premium brands.

From Monomyth to KODA: The Next Chapter

After 11 years of transforming brands and telling powerful stories, Monomyth is becoming KODA. This isn't just a new coat of paint – it's an evolution that matters.

Why Now?

Since 2013, Monomyth has built a reputation for excellence in branding, marketing, and film. For the past five years, we've also quietly grown KODA alongside it, focusing on premium and luxury markets. Now, with Chip Allison at the helm, he's bringing everything together under the KODA name.

The truth is simple: the market has changed, and so have we. We're embracing new tech, streamlining our approach, and positioning ourselves to deliver work that truly moves the needle in 2025 and beyond.

Our film division has become its own entity – Matte Black – allowing both companies to double down on what they do best.

What Hasn't Changed

The soul of what we built remains:
- The values you trust
- The quality you expect
- The commitment to your success

What's Better

KODA takes what worked and makes it work harder:

Beyond Luxury: We're now focused on the entire premium market – more room to create exceptional work without arbitrary limitations.

Custom Teams, Not Cookie-Cutters: We've ditched the outdated agency model where you pay for departments you don't need. Instead, we build exactly the right team for your specific challenge – no bloat, no waste.

Smarter Tools, Better Results: We're using new technology to work faster and dig deeper, finding insights and creating solutions that weren't possible before. But don't worry – the machines aren't taking over. They're just making our human creativity more powerful.

Looking Forward

As KODA, we're not interested in following trends or recycling ideas. We're building something that works today and adapts for tomorrow.

We're nimble enough to change direction when needed, experienced enough to know which paths lead somewhere worthwhile, and honest enough to tell you when conventional wisdom is wrong.

What This Means For You

For current clients: This is an upgrade to a relationship you already value. Same people, better tools, stronger results.

For future clients: This is your chance to work with a team that combines fresh thinking with battle-tested experience.

The work continues – we've just sharpened our tools and widened our horizons. Let's see what we can build together.