Luxury Brand Services Firms Spark City and KODA Create Strategic Alliance

Luxury Brand Services Firms Spark City and KODA Create Strategic Alliance

New York – September 30, 2015 – Spark City, a professional services firm with a focus on pricing and positioning for luxury products and services, today announced a strategic alliance with Phoenix-based luxury brand strategy firm KODA. The two companies have inked a deal giving premium product and service providers a full-service solution that engages customers from brand strategy through the sales cycle.

“This partnership addresses a specific client and market need facing today’s highly competitive premium and luxury brands,” said Lisa Hendrickson, president of Spark City. “Given the accelerating sales cycle for premium and luxury products, it’s more important than ever to have a confluence of services that helps these brands reach their audience and sell into it efficiently and effectively.”

The strategic alliance increases the reach of both companies, giving them a presence on the East Coast and in the Western U.S.

“Joining forces with Spark City is a natural fit for creating a comprehensive offering for premium and luxury brands,” said David Schoenecker, president of KODA. “Countless organizations keep their finance and brand/marketing operations in separate silos, but when they’re able to work in unison, it opens up endless opportunities for better positioning, retention, and greater market share. With each of our firms possessing vast knowledge in their respective areas of expertise, the offering to luxury brands around the globe is very compelling.”

About Spark City

Spark City is an ethos-driven niche market company providing value-based pricing strategies and services to premium and luxury brands. Spark City’s focus on value creation helps companies best position their products and services for maximum market penetration. Lisa Hendrickson, president of Spark City, is a serial entrepreneur whose NYC-based luxury interiors company, HCC, won a coveted slot in the ICIC 100. She is a featured speaker at Inc. Magazine’s marquis event, the Inc. 5000, presenting on pricing strategy. Ms. Hendrickson is also an adjunct professor of business at FIT in NYC where she focuses on entrepreneurship and sustainability.

For more information, please contact Joyce Morrison, 212.942.6151 or

About KODA

KODA is a luxury brand strategy and marketing firm that crafts, launches, and manages unique brand identities for high-end product and service providers. KODA marries strong business acumen with powerful design and storytelling across all platforms to evoke value perceptions that elevate premium brands. Based in Phoenix, the company works with clients throughout the U.S. and abroad.

For more information, please contact Nicki Crause, 480.696.6552 or

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